"Old" is the new "New"

...honesty, transparency, storytelling and one-to-one communication isn’t going to go away, but what will become very important in a bits and bytes, hyper-current, throwaway, “yesterday is old” digital culture will be wineries mixing it up and using permanence marketing, something tactile that exists in the real world, as another means to envelop customers and potential customers and provide value.


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