Bloom Energy unveils its 'Bloom Box' fuel cell

Bloom Energy, a Sunnyvale startup that has spent eight years developing a fuel cell that would allow homes and businesses to generate their own electricity, unveiled its so-called "Bloom Box" at a highly orchestrated media event Wednesday.

More than 300 people, including tech journalists and Silicon Valley luminaries, crammed into an auditorium at eBay's San Jose campus to learn how Bloom, which has raised about $400 million from investors, plans to be the first company to commercially produce a solid oxide fuel cell.

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